European rice, an EU-funded promotional program is all set to mark another milestone with its participation at the upcoming Gulf Food Exhibition 2024, which runs from 19th to 23rd Feb, at Dubai World Trade Centre. The show is an opportunity for European rice to connect with international audience comprising of food experts, distributors and wholesalers and create awareness about the authenticity and unique production quality of European rice produced in Greece.
Renowned for its exceptional quality and commitment to sustainable farming practices, this year European Rice will be showcasing at ZA’ABEEL HALL Z5-160, an array of premium rice selections that demonstrate the rich agricultural heritage and technological advancements of the continent.
European rice is distinguished for its quality and nutritional value. The high-quality standards applied to the productive methods in the context of the European Policy on rice production contribute to making a quality product, free from plant protection products and other heavy metals which are detrimental for human health.
European rice is an absolutely safe product since growing practices are based on environmentally friendly principles. Plant protection products used are approved by European Authorities, while fertilization is applied at the right time, using suitable products and state-of-the-art equipment. Precision agriculture is used for growing of European rice. This particular farming management concept is compatible with the ecological approach measures stipulated in the new, reformed Common Agricultural Policy (CAP). Its goal is to further improve the quality and yield and, in parallel, to reduce the pollution of the soil and under- ground waters, as well as to mitigate the wider environmental impacts. Certified Processes compliant with the Integrated Crop Management System for Rice are applied by producers for the European rice grown in Greece. This system rests on best agricultural practices which respect the environment, protect the health of the producer-cultivator and offer a safe product to consumers.
The European Rice Market is sub-divided in two different segments, namely, INDICA RICE a long grain variety which represents around 25% of EU rice production and JAPONICA RICE, a short and medium grain variety which is the traditional European rice and represents around 75% of EU rice production. While a part of the rice is distributed in the domestic market, the rest is exported to the Middle East, the Balkans and countries in Europe.
At Gulf Food, European rice aims to bring to focus its age-old practices of farming and take visitors on a journey that celebrates the rich fabric of rice cultivation, from the fields of Europe to the tables of the world.
-ENDS-
Disclaimer
CAMPAIGN CO – FUNDED BY THE EUROPEAN UNION
ENJOY ITS FROM EUROPE: The European Union supports campaigns that promote high quality agricultural products.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.